Lite-On developing BD-ROM drives for Xbox 360

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Lite-On developing BD-ROM drives for Xbox 360

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Lite-On developing BD-ROM drives for Xbox 360, sources say

Lite-On IT is developing built-in Blu-ray Disc-(BD) ROM drives for the Microsoft Xbox 360 game console, according to industry sources. Lite-On declined to comment, citing client confidentiality.

Lite-On's shipments of the BD ROMs to Microsoft will start in the second half of 2008, the sources added. Lite-On is currently one of the suppliers of Xbox 360-use internal DVD-ROM drives.

Microsoft has decided to switch to BD for its Xbox 360 game consoles after Toshiba announced to discontinue HD DVD, the sources said. The BD-ROM drives that Lite-On is developing for Microsoft are for the next-generation Xbox 360 game consoles, the sources said.

Power supply makers also revealed that while the present Xbox 360 uses a 210-watt power supply, the next-generation game console will use a 170-watt power supply in order to reduce production cost and the size of the device, according to the sources.

Lite-On has already started steady shipments of BD-ROM drives and BD burners, the sources added.
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Re: Lite-On developing BD-ROM drives for Xbox 360

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Blu-ray Xbox 360s may sell at a loss, say Taiwan makers
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Jimmy Hsu

If, as previously reported, Microsoft adopts built-in Blu-ray Disc (BD)-ROM drives for a new version of its Xbox 360, sales prices are likely to be lower than the corresponding production costs since current OEM quotes for BD-ROM drives are as high as US$95-100, according to industry sources in Taiwan.

It is reported that Microsoft plans to offer a new Xbox 360 hardware revision equipped with a BD-ROM drive to compete with Sony's PlayStation 3. Taiwan-based Lite-On IT is said to have been invited to participate in designing the drive.

However, while the US$95-100 quoted for a BD-ROM drive is much higher than US$18-20 quoted for the DVD-ROM drives built into current Xbox 360s, the increase in retail price of the new consoles is unlikely to cover the whole of the OEM price gap, the sources analyzed, meaning Microsoft would be selling the consoles at a loss.

In addition, Sony, as a main global producer of BD-ROM pick-up heads, may decide to combat the market competition by selectively reducing the supply of key BD-ROM components to OEM makers partnering with Microsoft on the new Xbox 360 drives, the sources noted.

Microsoft responded in saying it does not comment on market rumors.
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Re: Lite-On developing BD-ROM drives for Xbox 360

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Microsoft: Lite-On NOT making Blu-ray drive
DigiTimes speculation wide of the mark, says MS

Microsoft has insisted that Lite-on will not be making Blu-ray drives for its Xbox 360, despite widespread internet rumours to the contrary.

DigiTimes - citing industry sources - insisted that Lite-on are going to produce drives that would replace the Xbox 360's current internal DVD drive.

And while Digitimes continues with its runaway speculation regarding what it considers to be this Christmas’ price war between the Blu-ray Xbox 360 and PS3, here’s the statement just in from Microsoft to scupper their rumour-mongering:

“No. Lite-On is not manufacturing Blu-ray drives for Xbox 360. As we have stated, games are what are driving consumers to purchase game consoles and we remain focused on providing the largest library of blockbuster game available.

“For our customers who want a premium movie experience we offer the largest library of on-demand HD content available and the ability to play back DVDs in high definition.“

Blu-ray not ruled out

Jon Hicks, editor on Official Xbox 360 news told us earlier: "I'm not surprised. If they were going to announce something like this then they would certainly not do it right now. As I've said in the past, they haven't ruled out Blu-ray on 360 and if we ever were to see anything, then I would imagine it would be announced much nearer to Christmas."

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Well M$ if we new you to be truthful we may believe you.
The thing is we know you to be a lair.
So my money is that there is a lite-on blue-ray drive coming.
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