Moore: E3 Must “Go Big or Go Home
Posted: Fri Jul 25, 2008 7:45 am
Moore: E3 Must “Go Big or Go Home
By Tom Ivan
“Soulless and lacking an epicenter, the fragmented layout gave no indication whatsoever that we are the fastest growing entertainment medium in the world. While I am not sure I want to revert back to the old days of excess and one-upmanship, I do know that this format isn’t working.”
Moore joins a number of major execs, analysts and industry commentators in criticizing the structure of this year’s downsized E3 event, but says he’s confident that the industry can work with the event’s organizer, the Entertainment Software Association, to make things right.
“There are important meetings ahead that we think will be substantive and be productive in finding the right path forward.
“Let’s invite the community. With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost.”
Earlier this week the ESA confirmed plans to host the E3 Media and Business Summit again next year, but made no mention of how the event might differ from 2008’s.
"We just need to decide where the dial needs to go," ESA boss Michael Gallagher told the San Francisco Chronicle recently.
By Tom Ivan
“Soulless and lacking an epicenter, the fragmented layout gave no indication whatsoever that we are the fastest growing entertainment medium in the world. While I am not sure I want to revert back to the old days of excess and one-upmanship, I do know that this format isn’t working.”
Moore joins a number of major execs, analysts and industry commentators in criticizing the structure of this year’s downsized E3 event, but says he’s confident that the industry can work with the event’s organizer, the Entertainment Software Association, to make things right.
“There are important meetings ahead that we think will be substantive and be productive in finding the right path forward.
“Let’s invite the community. With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost.”
Earlier this week the ESA confirmed plans to host the E3 Media and Business Summit again next year, but made no mention of how the event might differ from 2008’s.
"We just need to decide where the dial needs to go," ESA boss Michael Gallagher told the San Francisco Chronicle recently.