Apple Signals Gaming Ambitions

[CoFree]

Apple Signals Gaming Ambitions
Tom Ivan's

iPhone maker Apple is rumoured to be interested in buying Electronic Arts, according to professional investor Guy Adami.

Adami said “that there is chatter that Apple is eyeing Electronic Arts as a takeover target” in an article posted on The Street.

The speculation arose as Apple confirmed that it had hired new executives to aid its push into the games market.

Richard Taversham, formerly Xbox Europe’s senior director of insights and strategy, has joined the company from Microsoft, reports Forbes, while Bob Drebin, the creator of the Nintendo GameCube's graphics processor, swapped his position as chief technologist at chip maker AMD's graphics group for a role at Apple.

IBM chip designer Mark Papermaster also recently joined Apple as head of its iPod business.

[technoe]

Holy Shit!! As if EA wasn't big enough already!!

[he-man]

I smell a new heldheld console!

Let's just hope they their first job is improving the EA servers

[CoFree]

first job is improving the EA servers

to right

[HaGGardSmurf]

I smell a new heldheld console!

Me too

[Gisborne]

Explains why Sims 3 is coming out Dual Format on launch, also EA showed some Sims 3 App running on iPhone OS 3.0 in the press release.
Possible more a merger than take over?

[HaGGardSmurf]

Explains why Sims 3 is coming out Dual Format on launch, also EA showed some Sims 3 App running on iPhone OS 3.0 in the press release.
Possible more a merger than take over?

I would imagine it would be kind of like a mutual takeover. It will probably be one of those things where both continue to do their own thing, but collaborate on a hand held, or mac games etc, and of course Apple reaps the profits.

[CoFree]

Apple is rumoured to be interested in buying Electronic Arts

I would imagine it would be kind of like a mutual takeover. It will probably be one of those things where both continue to do their own thing

dont kid yourself
apple does nothing unless they have total control.