Since its launch in 2006, Sony's PlayStation 3 has incurred losses of some $3.3 billion dollars due to 'strategic pricing' that sees the console sold under its production costs.
Sony's annual report – cited by Forbes - admitted that, "Even if the platform is ultimately successful, it may take longer than expected to recoup the investment, resulting in a negative impact on Sony's profitability." Kotaku broke down the numbers to reveal that the PS3's pricing led to a loss of $2.16 billion in 2007 and a $1.16 billion loss in 2008.
With neither Grand Theft Auto IV or the exclusive Metal Gear Solid 4 having a significant impact on console sales, it could well be some time before Sony sees a profit from the PS3, with analyst Michael Pachter telling Forbes, "The console is still too expensive for the masses. A recession isn't going to help HDTV or Blu-ray sales."