By Tom Ivan

Nintendo of America president Reggie Fils-Aime has said that the Wii’s lack of storage space is “becoming much more of a mainstream problem” now that downloadable content is proving increasingly popular on the console.
“From an Americas-centric perspective, here is the reality we see,” Fils-Aime told MTV Multiplayer. “We have a consumer base who loves virtual console. We have a userbase who really is enjoying WiiWare content. So for us really our challenge really is how do we satisfy all these consumers who are loving all of the product we make available on a download basis?
“As we continue to have things, as you point out, like ‘Mario Kart’ that has its own channel when you’re playing from an Internet perspective, we’re just making this challenge tougher and tougher. So in our view this is becoming much more of a mainstream problem, which is why we have a sense of urgency to solve it.”
Fils-Aime went on to say that Nintendo is working on a “range” of fixes to address Wii supply constraints.
As we reported last month, Nintendo of Europe’s MD of marketing Laurent Fischer said that “geeks and otaku” were the only people who wanted Wii supply constraints addressed, before later retracting the comment.