New Dashboard Commercials Bring Ad Breaks To Your 360

[CoFree]

New Dashboard Commercials Bring Ad Breaks To Your 360



As many of you have no doubt probably seen by now if you've been connected to Xbox Live, Microsoft's new dashboard advertisements have begun appearing for Xbox 360 owners.

Rather than the standard, static advertisements you're used to seeing, these bring running commercials to your 360, in some cases complete with video and, more annoyingly, sound. You can see an example of one running in this video here.

Josh Lovison, of digital media experts the Emerging Media Lab, tells us that these new Silverlight ads won't as intrusive as you may have first feared, as they've been designed to "fit with the rest of the interface". So you won't be seeing pop-up ads, or replacement banners, or watermarks, or news tickers, or anything like that. You'll just be seeing ads running in the same NXE "windows" as you find everything else on the console's user interface.

Interestingly, Lovison also says that Microsoft's entire move to the New Xbox Experience may have been partly influenced by the desire/need for advertising, as the "windows" that all NXE content is displayed in, from videos to demos to Xbox Live Arcade titles, "just so happen to be IAB (Interactive Advertising Bureau) standard sizes". Meaning a Flash/Silverlight ad from a website can be dropped directly onto the 360 dashboard.

I haven't seen one of these myself yet; I'm presuming you can just navigate away from them, and aren't forced to watch them?

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I should be able to disable all that shit on my x-box
and
you know they will not give you that option.

God i hate "F'in" M$

CoFree

[dannyg1985]

Thought this might also be worth a mention, if you guys haven’t already noticed they are doing ads in Fight Night 4.
Between fight rounds and loading screens, in AUS we get an ad (banner) for TAC saying dope is bad whilst driving. Who would of ever thought...

[dalecheesy]

If they want to do advertising then why don't they do away with the gold membership subscriptions as they will get revenue from the advertisers. Once again Microshaft at it's finest...Bloody cheek.

[HaGGardSmurf]

They wont do away with the gold membership because that would mean a few million $$ less for them each year.

There is advertisements in Fight Night? Now that f***ing pisses me off, microsoft dashboard and gameshows is one thing, putting it in games will make me absolutely flip.